What is good content?

Creating valuable content is about answering questions, providing resources, suggesting new ideas, and establishing a good relationship with your customers and followers.

Good content can include:

    Blog posts on industry topics
    Press releases on industry or company news
    FAQs on customer service topics
    White paper with industry insight
    Case studies of your work
    How-to guide on a new product
    Video reviews or tutorials
    Video tour of your office, facilities, or accommodations
    Podcasts on industry insights
    Recorded interviews with other industry leaders or partners
    Infographic on strategy ideas, product specs, or industry statistics
    Strong imagery of products, facilities, or previous work
    PowerPoint presentation on a new strategy