As mobile use continues to rise, the majority of organic traffic in 2015 is destined to come from smart phones & tablets.
Mobile search will generate 27.8 billion more queries than desktop search by 2016. Advertisers worldwide are realizing the infiltration of mobile search & its impact on consumers. In response, marketers plan to spend more than $64 billion on mobile ads in 2015. That’s 60% more than they spent in 2014. By utilizing sound mobile ad strategies like phone number extensions & bid strategies that ensure an optimal level of impressions, your website will be in a better position to gain quality traffic. Overall, a mobile-friendly website will also ensure better organic rankings in mobile searches & result in better conversion rates.