Are E-Newsletters Over?

Here’s a quick answer: No.

And in all likelihood, you as a small business owner should have one.

Granted, everyone is inundated with email these days so on the surface it may seem that the email newsletter’s day has passed. And it’s true: Landing in a customer’s inbox doesn’t insure they’ll engage with you.

But think of it this way: It’s a direct lifeline that connects you to your customer. And while it’s tempting to view social media as the same, it’s not. With social media, there’s no guarantee that your customers see your posts, between Twitter’s volume and Facebook’s algorithm changes. With an e-newsletter, your message is landing directly in sight of your customer (barring any junk folder mishaps). Of course, they may delete it, but there’s an opportunity there that social media can’t quite promise.